It’s safe to say there is always opportunity to lean in when it comes to consumer financing.

But what is motivating today’s consumers to seek financing? And how can you offer shoppers more buying power in a way that feels comfortable and convenient?

We asked the experts from Wells Fargo and Synchrony to share insights that will help you help your customers. Here’s what they had to say.

Offer Flexible Financing to Support Consumer Behavior and Boost Big-Ticket Sales

Households are contending with persistent inflation and slowing income growth. The mix has made it more difficult to save up for big-ticket purchases, but not impossible. For many households, the time it takes to save enough cash to be comfortable with a large purchase has been extended. By providing flexible financing, independent retailers can likely get more consumers through the door. For those households with adequate savings, a flexible financing option may also incentivize larger purchases since it allows them to spread out the cost over an extended timeframe.

– Nicole Cervi, Economist for Wells Fargo Corporate and Investment Banking

Buy now, pay later (BNPL) is one of the biggest trending flexible payment options for 2025. In fact, according to PartnerCentric.com, 52 percent of Americans now use BNPL loans as an alternative to paying by credit card or applying for long-term financing. Why? Easy access and zero interest.

If you aren’t offering BNPL, you could be missing a significant number of online sales. Shoppers will go elsewhere if they can’t pay their way. Pay Later with PayPal is a simple way to add BNPL to your existing website — to increase conversions and customer satisfaction.

– Don Henderson, Senior Director, Financial Services for NMG

Boost Buying Confidence with Prequalification

The U.S. economy has seen positive growth, a strong job market, and reduced inflation, leading to improved personal finances for many households, especially mid- and high-earners. However, low-income and younger demographics remain vulnerable to inflationary pressures, making accessible financing products crucial for their financial stability.

Prequalification for consumer financing is particularly important, as it allows potential borrowers to gauge their creditworthiness without impacting their credit scores. With 37 percent of Gen Zers and 31 percent of Millennials planning to open credit cards in 2025, prequalification can empower these groups to make informed financial decisions and enhance their purchasing power in a dynamic economy.

Engaging these consumers through accessible prequalification processes will be vital for capturing their market potential.

– Synchrony Financial Team

GET MORE expert tips and advice for the independent channel here.