The Department of Energy has but a lot into building the ENERGY STAR brand into what it is today – and it’s something independent retailers can leverage in their own marketing and sales efforts.
Frank Sandtner
Inflation Reduction Act: Moving from Concept to Active State Incentive Programs
While there hasn’t been much to report on the state-level rebate programs out of the Inflation Reduction Act, there has been a ton of work going on behind the scenes to ensure independent retailers have the tools and resources necessary to effectively support their customers once these programs go live.
A Behind the Scenes Look at the ENERGY STAR® Program
The ENERGY STAR label is more than just a sticker on a box. Dive deep into the program, the incentives provided, how standards are set and more.
A Look at the Energy Efficiency Journey We Are All On
Everyone has an energy efficiency journey. However, most people are not aware of the biggest drivers of their electric bill nor are they aware of the biggest opportunities to save electricity and reduce carbon emissions.
Leverage ENERGY STAR to Create New Benefits for Your Business
The ENERGY STAR program provides a number of great opportunities for retailers to leverage the widely recognized mark to boost business.
Don’t Overlook the Marketing Opportunities with Delivery & Installation
Delivery and installation is usually the last face-to-face touchpoint with a customer. It is a critical one, which means you can (and should) leverage it in your marketing efforts.
Do the Laws of Demand and Supply Apply to the Appliance Service Business?
Nationwide’s Service Leaders Network has a key focus on training and education to address current challenges so the laws of Demand and Supply will actually work for Appliance Service departments.
The Service Leaders Network: Best Practices for Service Leaders, From Service Leaders
One part of the appliance business that we feel does not get adequate recognition or discussion is service. Appliances are machines, and regardless of improvement in standards, there always will be a certain failure rate. As such, service is an integral part of the...