The ENERGY STAR program provides a number of great opportunities for retailers to leverage the widely recognized mark to boost business.
Frank Sandtner
Don’t Overlook the Marketing Opportunities with Delivery & Installation
Delivery and installation is usually the last face-to-face touchpoint with a customer. It is a critical one, which means you can (and should) leverage it in your marketing efforts.
Do the Laws of Demand and Supply Apply to the Appliance Service Business?
Nationwide’s Service Leaders Network has a key focus on training and education to address current challenges so the laws of Demand and Supply will actually work for Appliance Service departments.
The Service Leaders Network: Best Practices for Service Leaders, From Service Leaders
One part of the appliance business that we feel does not get adequate recognition or discussion is service. Appliances are machines, and regardless of improvement in standards, there always will be a certain failure rate. As such, service is an integral part of the...
