Optichannel marketing allows our advertising to yield higher returns on investment by hyper focusing our messaging through the most effective channels with the right message aimed at engaging our best customers.
Jen Danko
With Omninchannel vs. Optichannel, Data is the Difference
The biggest difference in the evolution from omni- to optichannel marketing is the influence of data in our decision of where to market.
Driving Conversions Through Stay-Connected Marketing
Reaching customers today is actually easier than it’s ever been before. but simple awareness marketing is not the same as staying connected with your customer and maintaining contact throughout their purchase journey.
Integrating Chat Into Your Website? Here Are Some Best Practices
From the outset of the global pandemic, retailers have turned their attention to offering improved digital services. Chat has been a big part of that.
Digital Conversions Matter for Your Store
Conversions are ultimately an engagement with your customer. This could be an online sale or some type of inquiry about your products or services. The type of engagement tells us where they are in their path to purchase.
Store Visits: From Virtual to Reality
The question that every marketer wants to answer for their client is, “Are we helping you meet or exceed your goals?” Or, more specifically, “Can we directly credit our marketing efforts with an increase in your sales and revenue?” The answer to this elusive question...
