The biggest difference in the evolution from omni- to optichannel marketing is the influence of data in our decision of where to market.
Reaching customers today is actually easier than it’s ever been before. but simple awareness marketing is not the same as staying connected with your customer and maintaining contact throughout their purchase journey.
From the outset of the global pandemic, retailers have turned their attention to offering improved digital services. Chat has been a big part of that.
Conversions are ultimately an engagement with your customer. This could be an online sale or some type of inquiry about your products or services. The type of engagement tells us where they are in their path to purchase.
The question that every marketer wants to answer for their client is, “Are we helping you meet or exceed your goals?” Or, more specifically, “Can we directly credit our marketing efforts with an increase in your sales and revenue?” The answer to this elusive question...