by Jen Danko | Feb 3, 2020 | Independent Thinking Articles
Conversions are ultimately an engagement with your customer. This could be an online sale or some type of inquiry about your products or services. The type of engagement tells us where they are in their path to purchase.
by Jen Danko | Dec 20, 2019 | Independent Thinking Articles
The question that every marketer wants to answer for their client is, “Are we helping you meet or exceed your goals?” Or, more specifically, “Can we directly credit our marketing efforts with an increase in your sales and revenue?” The answer to this elusive question...
