Optichannel marketing allows our advertising to yield higher returns on investment by hyper focusing our messaging through the most effective channels with the right message aimed at engaging our best customers.
Independent Thinking Magazine
Not many businesses would think to use the uncertainty of the recent pandemic as a time to rebrand their business — but that’s exactly what Arizona Appliance & Home did. And they did it successfully.
While ecommerce represents a small portion of retail sales, it is growing rapidly, which makes It critical for retailers to have an ecommerce strategy that continues to evolve as shifts in consumer behavior become evident.
While online users have been aware they were giving up sensitive personal information in exchange for free social media accounts, email clients, streaming media and more, the tide of consumer sentiment has shifted in recent years.
Owning a retail business wasn’t supposed to be in the cards for Larry Wright. But his dedication and commitment to his craft was noticed by C&C Home Appliances previous owner — and that worked him right into the succession plan.
Like most areas of retail business, payment methods (and consumers’ expectations around them) have changed drastically. Today, customers look for multiple ways to pay, and they expect that you can accept payment from their preferred provider.
The Shopper Journey is the foundation of how marketers and businesses need to think about their interactions with customers. Every customer interaction along this journey should be designed to build loyalty with your business.
Those of us in the appliance service industry, as well as other trades, know the reality of the lack of employable technical staff. Finding hirable talent or having the ability to recruit, train & employ technicians has been a long withstanding deficit in the US...
Nationwide’s Service Leaders Network has a key focus on training and education to address current challenges so the laws of Demand and Supply will actually work for Appliance Service departments.
While not all retailers have the consumer demographics or square footage to consider more brands, more products, and new categories, all stores can envision using technology and devices that that can offer other products in your store.
Recent trends show a resurgence in the popularity of pellet grills. What’s driving this growth? We dive into it.
More than a label, ENERGY STAR offers resources through its partnership with Nationwide to help you differentiate, excel and increase revenue while strengthening your brand image.
Gordon van Zuiden, owner and founder of Los Gatos, California-based integration firm cyberManor, took a different path into the world of custom integration.
A customer-centric strategy that addresses key needs throughout the consumer’s journey is the key to success today. Let’s simplify this for the luxury appliances segment.
Rather than focus on the “why” of the supply chain struggles, let’s focus on the what: What products are being impacted most, and what is happening once containers arrive in the States?
Succession planning may seem like a scary and daunting task, but it’s one that ensures the continued success of your business.
If we start shifting our mindset away from the idea that a claim on a broken unit is a bad thing, we can begin thinking about how Protection Plans are actually great for your service department.
Nationwide Marketing Group’s commitment to helping independent retailers build the most professional team in the marketplace continues with significant investment in the all-new Nationwide Learning Academy Online learning management system.
Independent businesses are the backbone of local economies, so you must know how to help your local business thrive in this new normal.
There are year-round benefits that CEDIA offers integrators beyond just free EXPO admission, benefits designed to help you grow your business.