You’ve seen animals in brand advertising, but is it effective? What is the science behind it? And is it right for your business?
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A Case for Creating a Human Brand Mascot
This case study of human mascots covers topics like brand identity, customer engagement and ROI for both national and independent retailers.
Labor Day Data Show Consumers Were Back Out in Force – and Spending
The retail channel’s annual end-of-summer sales event proved to be better than expected for independent appliance and furniture and bedding retailers across the country. Foot traffic to stores and dollars spent were up, according to multiple industry sources. This...
2024 Holiday Season Consumer Shopping Predictions
Gain insights for 2024 the outlook on 2024 holiday shopping with a look at retail sales predictions and consumer shopping trends.
How Celebrity Chefs and Cooking Shows are Inspiring Americans to Elevate the Cooking at Home Experience
With more Americans cooking at home, celebrity chefs like Gordon Ramsay continue to trend along with chef inspired kitchen appliances.
THOR Kitchen Launches Gordon Ramsay Inspired Line
The Gordon Ramsay x THOR Kitchen line is comprised of professional-grade appliances that take into account both performance and style.
6 Simple Restaurant Industry Tactics Independent Retailers Should Try
Let’s look at six marketing strategies used by restaurants that retailers can easily adopt for a better in-store shopper experience.
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Independent Thinking Podcast
204: Rent One CEO Shares Success Story, Highlights Importance of People
Larry Carrico was presented with a unique opportunity early in his career to take over a rent-to-own business deep in the south. From that one location, he’s been able to grow Rent One into a massively successful multi-state, 100-store operation.
203: On the Evolution of Legends Home and Launch of Good Vibes Sleep
Legends Home has been hard at work over the past few years evolving as a company, expanding into new categories and providing independent retailers new and streamlined ways of doing business.
202: JennAir Discusses SlimTech and the Impact It Could Have on Refrigeration
Announced late last year, SlimTech looks to be one of the biggest innovations in the refrigeration category in nearly half a century. Why? And how? We sat down with Mario Gonzalez, senior manager of product marketing for the JennAir brand, to dive deep into the new technology and all the impacts it could have on this space.
201: ANDMORE CEO Talks Las Vegas Market, Furniture Trends and More
Bob Maricich, Chairman and CEO of ANDMORE – the brand behind the Las Vegas, High Point and Atlanta furniture market events – graciously stopped by the Nationwide Marketing Group showroom during Las Vegas Furniture Market.
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