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Serta Counting Sheep to Debut in the 99th Macy’s Thanksgiving Day Parade

One of seven new floats, The Counting Sheep’s Dream Generator by Serta® also celebrates the Counting Sheep’s 25th birthday in 2025.

Leveraging HGTV Star Power: A Smart Strategy for Independent Retailers

Brand partnerships with TV personalities are nothing new. Some brands utilize celebrities as spokespeople or endorsers, while others collaborate to create exclusive, licensed product lines. Even with the more recent onset of influencer culture, the stars of our...

Silica For Your Home Hosts Nationwide Marketing Group Members and Leadership for Two-Day Peer Learning Experience

The visit included a tour of Silica’s flagship store and warehouse in Fond du Lac, WI, and a presentation covering key business metrics and insights.

2025 Fall Sales Performance Recap and Holiday Retail Forecast

Read this comprehensive overview of fall promotional period results for Amazon Prime Day and the independent channel, plus a roundup of holiday retail predictions for 2025.

Top Furniture Trends at High Point Market: Fall 2025

See the latest trends in home furnishings from the Fall 2025 High Point Furniture Market, spotted by the Nationwide Marketing Group team.

4 Ideas to Drive Traffic on Small Business Saturday

Looking for ways to leverage Small Business Saturday this year? We’ve got you covered.  But first, here’s a brief history of the annual event — held the Saturday after Thanksgiving — that encourages consumers to support the independent retail channel.  First observed...

Recapping the Houzz 2025 U.S. Fall Design Trend Report

A quick overview of the top five fall design trends of 2025, and why they matter to independent retailers in the home category.

Split Head Versus Full Split Mattress

Learn the difference between each mattress type, along with the answers to common FAQs about split mattresses and adjustable bases.

PrimeTime Economic Mainstage Recap with Wells Fargo: August 2025

Read this high-level recap on the state of the economy, presented in Nashville by Nicole Cervi of Wells Fargo. Topics include housing, inflation, and tariffs.

What Is Scent Marketing? And Can It Really Boost Sales?

Learn the science and strategy behind scent marketing, backed by research that shows the link between smell and consumer purchase behavior.

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Independent Thinking Podcast

199: What’s Behind the Big Boom in Lighting?

199: What’s Behind the Big Boom in Lighting?

To get a grasp on why lighting has experienced such a surge in popularity in the custom integration industry, we chat with Jennifer Kirkpatrick, director of sales for American Lighting.

197: An Economic Update, and Tips to Leverage Business & Financial Services in Your Retail Operation

197: An Economic Update, and Tips to Leverage Business & Financial Services in Your Retail Operation

In the face of economic uncertainty (and the typical weight of an election year cycle), independent retailers have a number of different levers they can pull to not only protect their business, but ensure that they realize meaningful success this year.

196: Independent Retailers Remained Resilient in ’23, So What’s In Store for ’24?

196: Independent Retailers Remained Resilient in ’23, So What’s In Store for ’24?

To kick off a new year of the Independent Thinking Podcast, we check in with NMG’s EVP of Membership Patrick Maloney who has his finger on the pulse of this channel. After a brief recap of the roller coaster that was 2023, we look ahead to the areas of opportunity for independent retailers in 2024.

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