There’s a major opportunity for independent retailers to showcase a purpose-led approach when it comes to health and wellness in their marketing and take advantage of the exploding interest in this category.
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Why Brands Use Animals in Advertising and as Brand Mascots
You’ve seen animals in brand advertising, but is it effective? What is the science behind it? And is it right for your business?
A Case for Creating a Human Brand Mascot
This case study of human mascots covers topics like brand identity, customer engagement and ROI for both national and independent retailers.
Labor Day Data Show Consumers Were Back Out in Force – and Spending
The retail channel’s annual end-of-summer sales event proved to be better than expected for independent appliance and furniture and bedding retailers across the country. Foot traffic to stores and dollars spent were up, according to multiple industry sources. This...
2024 Holiday Season Consumer Shopping Predictions
Gain insights for 2024 the outlook on 2024 holiday shopping with a look at retail sales predictions and consumer shopping trends.
How Celebrity Chefs and Cooking Shows are Inspiring Americans to Elevate the Cooking at Home Experience
With more Americans cooking at home, celebrity chefs like Gordon Ramsay continue to trend along with chef inspired kitchen appliances.
THOR Kitchen Launches Gordon Ramsay Inspired Line
The Gordon Ramsay x THOR Kitchen line is comprised of professional-grade appliances that take into account both performance and style.
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Independent Thinking Podcast
195: What Is a Strong Brand, and What Does It Take To Build One?
Your brand is everything. It’s what you stand for. It’s what your customers see when they engage with you. It’s the image that comes to mind when others think about you. But what does it take to build a brand – and a strong one at that? We sat down with Rob White, VP of Brand and Strategy for NMG, to dive into that and a whole lot more.
194: NMG and NASEO Work Together to Tackle the Inflation Reduction Act
To learn more about how NMG is working with the National Association of State Energy Officials, we sat down with David Terry, President of NASEO. We get into the work the organization does on behalf of its members, how the Inflation Reduction Act has impacted their day to day, and more.
193: Spicher’s Shows Security Can Deliver as a Differentiator
Around in the Hagerstown, Maryland area since the mid-1950s, Spicher’s Appliances took a unique step and expanded into the security category in 2010. Over the past decade plus, Spicher’s has seen that business flourish and prove to be a real differentiator in their market.
192: CEDIA Takes a Hands-On Approach to Training for Custom Integrators
Jon Rehwaldt, Director of Curriculum for CEDIA, is only a few months into his new role at the custom integration trade association, but he’s already seeing the impact of their in-person hands-on training courses.
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