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Serta Counting Sheep to Debut in the 99th Macy’s Thanksgiving Day Parade

One of seven new floats, The Counting Sheep’s Dream Generator by Serta® also celebrates the Counting Sheep’s 25th birthday in 2025.

Leveraging HGTV Star Power: A Smart Strategy for Independent Retailers

Brand partnerships with TV personalities are nothing new. Some brands utilize celebrities as spokespeople or endorsers, while others collaborate to create exclusive, licensed product lines. Even with the more recent onset of influencer culture, the stars of our...

Silica For Your Home Hosts Nationwide Marketing Group Members and Leadership for Two-Day Peer Learning Experience

The visit included a tour of Silica’s flagship store and warehouse in Fond du Lac, WI, and a presentation covering key business metrics and insights.

2025 Fall Sales Performance Recap and Holiday Retail Forecast

Read this comprehensive overview of fall promotional period results for Amazon Prime Day and the independent channel, plus a roundup of holiday retail predictions for 2025.

Top Furniture Trends at High Point Market: Fall 2025

See the latest trends in home furnishings from the Fall 2025 High Point Furniture Market, spotted by the Nationwide Marketing Group team.

4 Ideas to Drive Traffic on Small Business Saturday

Looking for ways to leverage Small Business Saturday this year? We’ve got you covered.  But first, here’s a brief history of the annual event — held the Saturday after Thanksgiving — that encourages consumers to support the independent retail channel.  First observed...

Recapping the Houzz 2025 U.S. Fall Design Trend Report

A quick overview of the top five fall design trends of 2025, and why they matter to independent retailers in the home category.

Split Head Versus Full Split Mattress

Learn the difference between each mattress type, along with the answers to common FAQs about split mattresses and adjustable bases.

PrimeTime Economic Mainstage Recap with Wells Fargo: August 2025

Read this high-level recap on the state of the economy, presented in Nashville by Nicole Cervi of Wells Fargo. Topics include housing, inflation, and tariffs.

What Is Scent Marketing? And Can It Really Boost Sales?

Learn the science and strategy behind scent marketing, backed by research that shows the link between smell and consumer purchase behavior.

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Independent Thinking Podcast

247: Synchrony Sets the Stage for What Retailers Should Expect, and How to Succeed, in 2025

247: Synchrony Sets the Stage for What Retailers Should Expect, and How to Succeed, in 2025

Before we get too deep into the calendar year, we wanted to take some time to sit down with Synchrony Financial to help set the stage for 2025. Dave Marsh, general manager for the brand, dives into some of the more important economic indicators as well as the programs and services retailers should tap into to be successful in the new year.

246: A Year-End Economic Recap, a Brief Look Ahead, and Deep Dive Into Waterfall Programs with Wells Fargo

246: A Year-End Economic Recap, a Brief Look Ahead, and Deep Dive Into Waterfall Programs with Wells Fargo

With the end of the year fast approaching, we take a moment – with the help of Wells Fargo’s Steve Jermier – to look back at how the retail industry (and economy) ultimately performed in 2024, and look ahead to next year. Steve also gives an overview on the resources available to set retailers up for success in the new year, including waterfall programs.

245: Experience Running Retail and as a Vendor Partner Makes Adam Fain’s New Role at NMG the Perfect Fit

245: Experience Running Retail and as a Vendor Partner Makes Adam Fain’s New Role at NMG the Perfect Fit

It can be difficult to truly understand what it means to run an independent retail business unless you’ve actually been in the trenches and done the dirty work. Same could be said about working on the manufacturing side of the business, if we’re being fair. Adam Fain, who recently joined the NMG field team, has experience on both sides of the business and brings that unique perspective to the group and our members.

244: EDSTV Opens Their Doors and Sheds Light on an Evolving Business

244: EDSTV Opens Their Doors and Sheds Light on an Evolving Business

To remain in business for nearly 40 years in the electronics and custom integration space, a business needs – and its people – need to understand what it means to evolve and adapt. That’s exactly what Jim Fossile, owner of EDSTV in the suburbs of Philadelphia, has done in a variety of ways.

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