While every retailer and every market is different, there are common underlying marketing tactics that are highly effective.
When you present Energy Star products to a consumer that has been out of the marketplace for perhaps 10 years, you’re showing them the most feature rich, innovative and energy efficient products.
In the wake of the COVID-19 pandemic, LTO may now be necessary to allow you to continue servicing your existing customer base. Get to know the basics of LTO through experts in the space.
Independent We Stand is a nationwide movement of Independent small business owners dedicated to celebrating local business and educating consumers about the importance and strong economic benefits of buying local.
More than a label, ENERGY STAR offers resources to help you differentiate, excel and increase revenue.
Determining what is the best marketing mix for your store is a multilayered process that involves matching messaging, media options and ad placement with consumer demographics, dealer offerings and budget.
The tiny home was a great example of what’s possible in the world of connected home technology, especially in the form of GE’s Kitchen Hub. But the experience also exposes us to some of the bitter truths around the category.
If you’re ready to start the new year off with a new look in your store, here are four trends that I think will majorly impact the furniture showroom shopping experience in 2020.
If you are part of the 66% who do not offer non-prime credit solutions, many customers will simply avoid shopping your store because they are not sure if they can get approved for credit.
Product protection margins played a major role in affording one Nationwide member the confidence to chase his dream of opening a new location.
A deep dive into some of the newest insurance services we’ve made available to Nationwide Members.
Our goal is straightforward: Increase revenue, reduce cost of operation and simplify operations for each Nationwide Member — all with an end goal of better sell-through and support for your products.
Staying relevant and profitable in today’s retail environment requires responding to the needs of the new “connected” consumer and staying on top of the trends currently disrupting traditional retail.
The HTSN Summit brings together approximately 20 dealers and 10 vendors who participated in Member- and vendor-lead learning academy-style presentations.
In today’s retail landscape, there are few things that wield as much influence over a retailer’s success as the customer experience.
What started as a part-time gig just to get him through grad school eventually turned into a full-blown career that led Mike Manthey to Nationwide Marketing Group.
While a newly hired team member, Melissa is certainly familiar to Nationwide and has worked with us for many years as part of the staff at Sterling Events Group, where she spearheaded coordination of our PrimeTime tradeshow and conference.
The year 2020 is without question going to be a year of experience-driven opportunity in the Consumer Electronics world.
The constant need for home appliances creates opportunity for your business and the Independent retail channel to serve as the preferred shopping destination for consumers.
TYTUS Grills, a recent entrant in the outdoor living space whose grills can be assembled in less than five minutes with no tools or additional parts needed, recently launched its new partnership with Nationwide Marketing Group.
If you’re not selling products in the outdoor living space, you’re missing out on one of the hottest and most profitable categories for Independent retailers.
The best way to beat the giants is by offering something that they can’t. Discover our important new programs around “connected home,” differentiated business services offerings, and exciting new technologies that can help you improve the overall shopping experience for your customers.
The last year went by in the blink of an eye, and with sights set on 2020, Nationwide Marketing Group Chief Member Advocate Tom Hickman explains why this year is going to be HUGE for independent retailers.
With traditional retailers jumping into the lease-to-own (LTO) or lease purchase transaction and trying to capture that elusive customer who cannot qualify for or does not want additional credit, it is more important than ever for traditional brick and mortar...
The internet is filled with high-quality, content-rich websites that are designed to attract new customers and keep them there. How? With elements such as consumer reviews, easily navigable menus, extensive catalogs full of pictures and information and interactive...
I’ve said it before, and I’m sure you have, too – the smart home has moved out of the “Jetson’s” era and into the everyday and necessary. Never was this more evident than on a recent business trip when, in the middle of a meeting, I got an odd alert on my phone. This...
The smart home is no longer a gimmick or a fad but instead has become a part of millions of households worldwide. From the simplest of daily routines – such as turning your lights or music on or off – to protecting what matters to you most, your family, there’s a good...