While every retailer and every market is different, there are common underlying marketing tactics that are highly effective.
Independent Thinking Magazine
Energy Star Can Be the Ace Up Your Sleeve
When you present Energy Star products to a consumer that has been out of the marketplace for perhaps 10 years, you’re showing them the most feature rich, innovative and energy efficient products.
LTO as a Lifeline During COVID-19
In the wake of the COVID-19 pandemic, LTO may now be necessary to allow you to continue servicing your existing customer base. Get to know the basics of LTO through experts in the space.
New Marketplace, New Rules of Engagement, New Consumer Messaging
Nationwide’s No-Cost Video Support for Your Online, On-Air and In-store Voice
Despite a “New Normal,” the Fundamentals of Retail Remain the Same
In the midst of all the changing and evolving that’s taking place at retail, we also need to remember the basics.
The New Retail: How Coronavirus is Changing Customer Expectations
A direct result of the coronavirus pandemic, customer expectations have drastically changed for the retail shopping experience.
Get to Know: Eric Sindelar, Director of Connected Services
Get to know Eric Sindelar, Nationwide Marketing Group’s director of connected services.
What to Expect in Consumer Finance Programs Post-COVID
As consumers manage their expenses better going forward, retailers have an excellent opportunity to double down on promoting and offering consumer finance options.
How Consumers Will View Protection Plans in the Post-COVID Era
As we all strive to return to normalcy in this post-coronavirus world, we examine how consumers might approach the decision to add protection plan coverage to their purchase.
Pulling Double Duty During COVID
We’ve all had to make adjustments in how we work, live, teach and thrive during this pandemic. And the same can absolutely be said about the Independent retail channel.
The Warranty Champion: The Opportunity for a Promotion
Raise your hand if you’ve heard this one before when it comes to running a retail store: “Good help is hard to find, and even harder to keep!”
Understanding the Next Generation of Buyers
Buying power among consumers is about to undergo a dramatic shift as Millennials and Gen Z expand their influence. Here’s what retailers need to keep in mind when courting these younger buyers.
A Leap of Faith leads to All Things Service
A Leap of Faith leads to All Things Service
Welcome Back to Your New Connected Home
At the beginning 2020, the prospect of exploding Smart Home product sales and the massive growth potential in the Connected Home category were the major headlines. Then COVID-19 happened.
Introducing the Nationwide Marketing Group Independent Retail Confidence Index
Nationwide Marketing Group has launched a new monthly report that aims to detail the overall sentiment of the Independent retail channel — the NMG Index.
Integrating Chat Into Your Website? Here Are Some Best Practices
From the outset of the global pandemic, retailers have turned their attention to offering improved digital services. Chat has been a big part of that.
The Ups and Downs of Home Appliance Retail Through COVID-19
How did COVID impact the home appliance business during the first half? The answer to that could depend on who you ask, but there are enough headwinds and tailwinds to go around.
Grow Your Consumer Electronics Margin Through F.O.C.U.S.
The path to these higher margins in consumer electronics begins with a sales strategy – not unlike other categories you may sell. Learn how F.O.C.U.S. could be the key to your success.
Are You Getting Your Fair Share of Foot Traffic?
Increasing your retail foot traffic starts with maximizing every opportunity — from you rstore’s website to the front door.
It’s Time to Come to Your Retail “Senses”
Science has proven over and over again that shoppers are attracted to retail experiences that pull on their senses — and the outdoor category has a way of touching all five.