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Serta Counting Sheep to Debut in the 99th Macy’s Thanksgiving Day Parade

One of seven new floats, The Counting Sheep’s Dream Generator by Serta® also celebrates the Counting Sheep’s 25th birthday in 2025.

Leveraging HGTV Star Power: A Smart Strategy for Independent Retailers

Brand partnerships with TV personalities are nothing new. Some brands utilize celebrities as spokespeople or endorsers, while others collaborate to create exclusive, licensed product lines. Even with the more recent onset of influencer culture, the stars of our...

Silica For Your Home Hosts Nationwide Marketing Group Members and Leadership for Two-Day Peer Learning Experience

The visit included a tour of Silica’s flagship store and warehouse in Fond du Lac, WI, and a presentation covering key business metrics and insights.

2025 Fall Sales Performance Recap and Holiday Retail Forecast

Read this comprehensive overview of fall promotional period results for Amazon Prime Day and the independent channel, plus a roundup of holiday retail predictions for 2025.

Top Furniture Trends at High Point Market: Fall 2025

See the latest trends in home furnishings from the Fall 2025 High Point Furniture Market, spotted by the Nationwide Marketing Group team.

4 Ideas to Drive Traffic on Small Business Saturday

Looking for ways to leverage Small Business Saturday this year? We’ve got you covered.  But first, here’s a brief history of the annual event — held the Saturday after Thanksgiving — that encourages consumers to support the independent retail channel.  First observed...

Recapping the Houzz 2025 U.S. Fall Design Trend Report

A quick overview of the top five fall design trends of 2025, and why they matter to independent retailers in the home category.

Split Head Versus Full Split Mattress

Learn the difference between each mattress type, along with the answers to common FAQs about split mattresses and adjustable bases.

PrimeTime Economic Mainstage Recap with Wells Fargo: August 2025

Read this high-level recap on the state of the economy, presented in Nashville by Nicole Cervi of Wells Fargo. Topics include housing, inflation, and tariffs.

What Is Scent Marketing? And Can It Really Boost Sales?

Learn the science and strategy behind scent marketing, backed by research that shows the link between smell and consumer purchase behavior.

The latest

Building on a Legacy with Digital Tools and Strategy: DeWaard & Bode

Building on a Legacy with Digital Tools and Strategy: DeWaard & Bode

Nationwide Marketing Group (NMG) member DeWaard & Bode was around well before digital made its debut. Founded in 1946, “The Appliance & Mattress Giants” continue to build on a legacy of forward thinking through digital adoption and innovation. With three...

Navigate Digital Trends with Ease & Expert Guidance

Navigate Digital Trends with Ease & Expert Guidance

We asked our Nationwide Marketing Group (NMG) digital experts about top trends for 2025, and which ones are worth the hype. Here’s what they said:   TREND: AI-Powered Personalization in E-Commerce  “In 2025, AI-driven personalization is no longer a luxury — it’s...

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Independent Thinking Podcast

251: How Podium and OneShop Are Transforming Retail: AI, Automation & Growth Tools for NMG Members

251: How Podium and OneShop Are Transforming Retail: AI, Automation & Growth Tools for NMG Members

Sr. Marketing Manager for Nationwide Marketing Group (NMG), Lauren Hylarides, sat down with Melisa Monroe of Podium to talk about how Podium products solve retailers major pain points, including time, staffing, marketing, and lead generation.

250: King Koil’s Christina Espinoza with NMG’s Jeff Rose

250: King Koil’s Christina Espinoza with NMG’s Jeff Rose

NMG’s Jeff Rose sits down with Christina Espinoza to learn more about the King Koil’s latest products and innovations — including the Intimate Collection and much anticipated Smart Life program.

248: Paying a Visit to DMI and Their Massive New Warehouse

248: Paying a Visit to DMI and Their Massive New Warehouse

DMI Appliance Group Executive Director & CEO Alan Joskowicz invited us into their Hamilton Township, New Jersey, headquarters and brand new 800,000-square-foot warehouse for a tour and chat about business. We look into the path that DMI has been on, what trends the organization is tracking, and how members of both NMG and DMI can benefit from the groups’ partnership.

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