Optichannel marketing allows our advertising to yield higher returns on investment by hyper focusing our messaging through the most effective channels with the right message aimed at engaging our best customers.
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Member Spotlight: Arizona Appliance & Home
Not many businesses would think to use the uncertainty of the recent pandemic as a time to rebrand their business — but that’s exactly what Arizona Appliance & Home did. And they did it successfully.
5 Strategies for Providing a Frictionless Ecommerce Experience
While ecommerce represents a small portion of retail sales, it is growing rapidly, which makes It critical for retailers to have an ecommerce strategy that continues to evolve as shifts in consumer behavior become evident.
The Cookie is Crumbling: A Primer on Big Tech’s Privacy Push in the Shopper Journey
While online users have been aware they were giving up sensitive personal information in exchange for free social media accounts, email clients, streaming media and more, the tide of consumer sentiment has shifted in recent years.
Member Spotlight: C&C Audio, Video and Appliances
Owning a retail business wasn’t supposed to be in the cards for Larry Wright. But his dedication and commitment to his craft was noticed by C&C Home Appliances previous owner — and that worked him right into the succession plan.
How to Avoid Payment Roadblocks in the Shopper Journey
Like most areas of retail business, payment methods (and consumers’ expectations around them) have changed drastically. Today, customers look for multiple ways to pay, and they expect that you can accept payment from their preferred provider.
United Around the Shopper Journey
The Shopper Journey is the foundation of how marketers and businesses need to think about their interactions with customers. Every customer interaction along this journey should be designed to build loyalty with your business.
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Independent Thinking Podcast
41: A Digital Deep Dive with Jennifer Danko
The past 8 months have been a grueling test of the digital retail platforms that have long been touted as must-haves. And from what the team at Site on Time has seen, those who’ve made the investment are realizing a ton of success during this tough time.
40: A Crossover Episode With the Sleep Retailer Podcast
Not long ago, we had Chris Schriever, publisher of Sleep Retailer, on the Independent Thinking Podcast to talk about the trends their following in the sleep space. Because they were SO impressed with us, they decided to have us on their podcast! Here’s the crossover episode of the Sleep Retailer Podcast, which you can find on Apple Podcasts and Spotify. Go subscribe!
39: A Look Back on the History of PrimeTime
Ahead of a historic PrimeTime this October — the first to go all virtual — we take a look at the history of the show, which dates (officially) back to 1992.
38: Catching Up on the Latest CE Trends with Dealerscope and Connected Design
The consumer electronics industry is constantly finding ways to innovate itself — even when not forced to do so by the cloud of a global pandemic. We catch up with the editors at Dealerscope and Connected Design to talk about what they’re keeping an eye on in the CE space.
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